Marketing means promoting any product digitally i.e through online mode such as search engines, social media, websites, emails etc. Nowadays, our Prime Minister Mr. Narendera Modi’s main focus is to make the whole India fully digitalized. With his strong efforts, he is able to achieve to his of making the country digitally viable.
Now a days people spend the maximum of their time on the internet so it’s a wonderful platform to reach to the targeted audience for the direct marketing of the product.Digital marketing can be done both online & offline.
One of the best practice to implement the digital marketing is Search engine optimization(SEO).
At DBug Lab you will find the perfect digital marketing experts which will perform SEO practices accurately with the aim of improving the presence of the site digitally over the globe. The experts will assist you in every step to make your site search engine friendly. Hence, your website will remain on the top in the pagination procedure of the search engine. Ultimately, will make your site more popular among the youth i.e. simply helps in generating more revenue in the short interval of time by increasing the organic traffic over your website
At DBug you would also learn the Strategy and theory behind marketing analytics.
Digital Marketing covers digital advertising, email marketing, online brochures & many more. There is a huge gamut of tactics and assets that fall under digital marketing. It is the duty of the digital marketer to figure out how each asset & tactics can help him in achieving his comprehensive goals while marketing a product online.
Some of the Common Assets and Tactics which are being used in Digital Marketing are listed below.
ASSETS -: It includes Website, Ebooks & white paper, social media channels like( Facebook, Twitter, LinkedIn, Instagram etc), branding assets like logos, fonts etc, blog post and many more ….
TACTICS -: It includes
1) Search Engine Optimization
To increase the amount of organic traffic that your website receives Search Engine Optimization optimizes your website so that it ranks higher in the search engine result pages. It will then help in increasing the volume of viewers who view your website & your site starts receiving leads.
2) Social Media Market
It is one the easiest way of marketing or promoting your product through various social media channels to increase brand awareness, to generate traffic for the business & also to generate leads at the same time.
3) Content Marketing
Writing content for the website create awareness regarding the product among the viewers. Viewers are able to know the proper specifications regarding that product, it’s pricing & much more thing related to that product which will again help in increasing the traffic.
4) Pay Per Click
It is also one of the most common methods of getting leads on your website by paying a publisher whenever your ad is clicked by the viewer.Google Adwords is one of the most popular PPC.
5) Email Marketing
Email marketing is also one of the best ways of communicating with the customers. Bulk emails are sent to the customers wherein promotional content, bulk discounts & various other offers are being communicated in that email which will help the company to target the right customer for their product.
6) Affiliate Marketing
It is a type of marketing which is basically performance herein you will receive a commission for advertising & promoting someone else product on your own website.
Digital Marketing nowadays has become the largest platform for marketing any kind of business in any segment. No matter what your company sells digital market still helps you to identify your desired buyers for your product according to their needs.